PRESIDENT
Longo has spent the last twenty years in professional hockey management. After beginning his career as a Public Relations intern for the New York Rangers (NHL), he spent six seasons with the San Diego Gulls (WCHL) - the last three as team President. While there, the team led the league in attendance all six seasons and won the league championship three times.
In 2003, Longo took a position as the President of the Charlotte Checkers (ECHL) and helped orchestrate the team's move into a new facility in uptown Charlotte (the NBA Charlotte Bobcats' Time Warner Cable Arena). Team attendance and revenue increased for six straight seasons from 2003-2008.
Longo then served as the Vice President of Marketing and Community Initiatives for the New Jersey Devils (NHL), His marketing team helped frame moments like Martin Brodeur's record for most wins all-time and most shutouts for a goaltender and Patrick Elias' franchise record for points. In 2010, the team wore its classic green and red retro jerseys for the first time since 1992 as a sold out crowd enjoyed a 5-2 victory over the Pittsburgh Penguins.
Longo returned to Charlotte in 2010 and served as a consultant to senior management for the Charlotte Checkers (AHL), assisting with corporate marketing initiatives, staffing and negotiations of the team's lease(s) with the arena.
Longo is currently an associate professor and program director for the Sports, Events and Entertainment department at Johnson & Wales University in Charlotte. He is pursuing his doctorate at the United States Sports Academy. Jeff and his wife Alisa have two daughters - Riley (12) and Emmery (5).